Types of Information We Collect
We collect two types of information from you:
- information you submit to us and
- information our site gathers automatically
Information You Submit
You may submit personal information directly to Bluesound through our website; for example, when you submit your email address for updates, register your product under the „Support“ tab of the site, or contact us under the „FAQ“ tab of the site. Bluesound uses this information to:
- contact you;
- provide customer support on the use of our products and services
- provide you with information relating to our products and services; and
- generally respond to your queries
On occasion you may also submit information to us in connection with special offers, promotions or contests. This information allows us to administer these programs, and we may also use the information collected to send you further marketing and promotional material relating to our products and services.
Information our Site Gathers Automatically
We welcome everyone to search and use the Bluesound site without charge to view our products and services. As you browse the web-site we automatically record the Internet address of your computer (not your e-mail address) and other standard tracking data to track the number of visits to our web site, the parts of our site that are most frequently visited and the average time spent on the Bluesound web site.
We use this information to:
- evaluate interest in various products and services;
- measure the use of our sites; and
- generally improve the content of our web site
You should know that usage tracking data is not associated with individually identifiable or personal information, and does not reveal anything personal about you.
Like many other commercial web sites, Bluesound uses standard technology known as ‚cookies‘ to collect information about how you use the site and to ensure that visits go smoothly. Cookies do not reveal or contain any personal information, nor can they read any information on your computer or interact with other cookies on your hard drive.
You should know that if you do not want your browser to accept cookies, you can turn off the cookie acceptance option in your browser settings. However, please note that disabling cookie support may prevent this site from functioning properly and you may not be able to fully utilize all of its features and information.
In some of our customer email communications, we use a device called a „click-through URL“. When you click on one of these URLs, you pass through our system before arriving at the web site that is your true destination. Bluesound uses click-throughs to determine the level of interest in particular topics and to measure the effectiveness of our communications. We do not share this data with anyone, and we make no attempt to match click-throughs to particular email addresses.
Need for Personal Information
Personally identifiable information is not required to obtain access to our public sites, however, if you choose to withhold such information where it is expressly required, we may not be able to:
- give you access to certain sections of our web site;
- send you information on Bluesound’s products or services or any other information you may have requested; or
- contact you.
Use of Personal Information
Bluesound uses your personal information in response to the purposes for which it was provided, or as otherwise set out herein.
If you provide us with your email or other contact details we will ask you if we can use it to send you updates on the latest Bluesound products and services. If you do not want us to contact you, you may decline to receive this information and Bluesound will respect your wishes. If you do not decline to receive this information we may use the information that you have given us to inform you about our products and services.
Regardless of your choice, you may, at any time, request to discontinue receiving information about Bluesound products or services by contacting our Privacy Officer and informing us of your preferences.
The information you provide or we obtain from you via the Bluesound web site will be held primarily by Bluesound. Our employees will have access to such information on a ’need to know‘ basis and, because Bluesound operates internationally, we may send it to our Bluesound distribution partners within Bluesound International.
We may provide individually identifiable information to third parties in cases where it is required by law, or we may provide your personal information to our legal or tax advisors for business purposes.
It is Bluesound’s policy not to disclose any personal information about site users to third parties without specific permission to do so. Bluesound does not sell or disclose any of your personal information to marketers or periodical publishers.
Any third party display advertisements shown on our site may collect user information if you click or follow their instructions. We do not control any data collected voluntarily or involuntarily through these advertisements. You should investigate the privacy policies of any advertised site if you have concerns about its collection and use of user information.
Acceptance and Consent
If you have questions or concerns about your personal information or if you wish to stop receiving information about Bluesound products or services or have your comments removed from our guestbook, please contact us in writing at:
Attention: Privacy Officer
633 Granite Court
Pickering, Ontario L1W 3K1
Or by e-mail: email@example.com
Or telephone: 1-905-831-6555, Ext. 4417
Protection of Children Online
It is our intention that the Bluesound web site be used by adults. Children should always ask their parents or guardians for permission before sending personal information to Bluesound or to anyone else. We encourage parents to take an active role in their children’s use of the Internet. No information should be submitted to, or posted by visitors under 16 years of age without the consent of their parent or guardian and Bluesound will not knowingly send direct mailings, including email or other correspondence to anyone under the age of 16.
Security and Encryption
Bluesound protects customer data we collect by storing it on password and firewall protected servers using encryption technologies to protect against unauthorized access.
While Bluesound uses reasonable endeavors to provide a secure contracting environment it cannot guarantee the absolute security of information and you agree to assume the security risk for the information you provide on this site.
We urge you to take every precaution to protect your personal data while you are on the Internet. At a minimum, we encourage you to change your passwords often, using a combination of letters and numbers, and make sure that you are using a secure browser as you surf the Internet.
This site contains links to other web sites and Bluesound has no control over the content of third party sites and is not responsible for the privacy policies of such sites, nor for any information contained on those sites. We encourage you to review the privacy policies of such third party sites prior to disclosing any of your personal information.
Information We Collect
Upon initial setup of your Bluesound product, the product will transmit non personal information to allow us to upgrade the products operating software as upgrades are made available. To ensure that these upgrades have been successful and to assist us with future upgrades we will also collect any system or operating errors that your product has experienced.
For Bluesound products that have not opted-out of data collection, we will also collect system configuration information, including:
- Networking connection settings
- Installed hardware and software options
- Local library configuration
- Registered streaming services
As well, we will collect content and usage information, including:
- Timing information related to the performance of streaming services.
- Technical statistics relating to track playback but not identifying which tracks.
- Technical statistics relating to radio playback, including the station name.
- Playback errors and other system failures.
- List of registered streaming services.
- Information related to the performance of streaming services.
We use this information to understand how our products are used and to make ongoing improvements to Bluesound’s products and services. No personally-identifying information is collected as part of this statistical data.
This information will be collected and stored in one or more databases (including cloud databases) and databases of select third-party service providers acting on our behalf. These databases may be located in the United States or elsewhere outside your country of residence.
Updates and Contact