20 January 2017
PICKERING, ON, CANADA, January 20, 2017 — BLUESOUND, the world’s first wireless multi-room music system to support hi-res audio, has joined DEG: The Digital Entertainment Group as its newest member. The membership became official at the recent Consumer Electronics Show 2017 (CES) in Las Vegas.
Bluesound is a 24-bit native, pure-digital multi-room wireless streaming music player ecosystem designed and engineered by an alliance of audiophiles. Bluesound is easily controlled with a tablet or smartphone from any room via iOS and/or Android app controllers.
The DEG advocates and promotes entertainment platforms, products, and distribution channels to support the movie, television, music, consumer electronics and IT industries. It includes members such as Sony Music Entertainment, Universal Music Group, Warner Music Group, and other leading companies in the entertainment and consumer electronics field.
“We’re very excited to join DEG and look forward to actively participating in the important work they do to promote hi-res audio to music enthusiasts everywhere,” commented Dean Miller, President of Lenbrook Americas, a subsidiary of Bluesound’s parent company. Miller will serve as the company’s designated representative at DEG’s gatherings and events.
“DEG is delighted to be able to welcome Bluesound, a brand with a lot of credibility in hifi, to participate,” says Marc Finer, Senior Director of DEG. “We believe that focused marketing initiatives on high-resolution audio by leading providers like Bluesound, will generate the necessary awareness to take this category to a whole new level.”
At CES 2017 in Las Vegas, Bluesound participated with DEG in the High-Res Audio Pavilion in the Central Hall. The 50 by 40-foot exhibit was specifically designed to highlight the key benefits of studio-quality music and demonstrate the end-to-end process of achieving high resolution sound from studio recording through to choosing a premium playback device capable of decoding high-resolution audio storage and delivery formats. The booth also featured numerous hi-res recordings representing dozens of major and independent music labels; along with demonstrations of a variety of hi-res devices from leading companies like Bluesound.
An alliance of audiophiles. We are the designers, engineers and individuals who have spent our lives in the music industry. Our founders helped pioneer HiFi in the 70s – innovation and the pursuit of perfection in audio runs deep in our collective DNA. Bluesound’s sole mission is to create innovative wireless audio products and technologies that allow for the most true-to-live performance music reproduction possible, utilizing the most advanced, state-of-the-art digital technology. For more information visit www.bluesound.com.
The DEG advocates and promotes entertainment platforms, products and distribution channels which support the movie, television, music, consumer electronics and IT industries. DEG membership is comprised of: Amazon, Astell&Kern, BBC AMERICA, bitMAX, CenturyLink, Cinedigm Entertainment, Comcast Cable, comScore, DTS Inc., Deloitte, Deluxe Digital, DirecTV, Dolby Laboratories, DreamWorks Animation, Giant Interactive, Giraffic Technologies, GfK Entertainment, Gibson Brands, Google Play, HBO Home Entertainment, Houghton Mifflin Harcourt, IHS, IMAX, Intel, Irdeto, Lenbrook Americas, LG Electronics USA, Lionsgate, MAI, Mediamorph, MGM, Microsoft, Midnight Oil, MovieLabs, MQA, Music Watch Inc., My Eye Media, Neustar Media, Nielsen Entertainment, NPD Group, One+K, The Orchard, Outpost Media, Panasonic, Paramount Home Media Distribution, Parrot Analytics, PBS Distribution, Philips Electronics, Playster, PricewaterhouseCoopers, Random Media, Redbox, Rovi, Samsung Electronics, Screen Engine/ASI, ScreenPlay, SellThruCo, Sonopress, Sony DADC, Sony Electronics, Sony Music Entertainment, Starz a Lionsgate Company, Technicolor, TiVo, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Operations Group, Universal Pictures Home Entertainment, V2Solutions, Verizon Digital Media Services, Vubiquity, W2O Group, Walt Disney Studios, Warner Bros. Home Entertainment, Warner Music Group, and Western Digital. For more information visit www.degonline.org.
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