Cookies and Pixels

Bluesound uses cookies and similar tracking technologies (such as pixels) to enhance website functionality, improve user experience, analyze usage, and deliver relevant content or advertisements.

Types of Cookies We Use

1. Essential Cookies
   These cookies are necessary for the website to function and cannot be disabled. They are set in response to actions like logging in, setting preferences, or filling forms. Blocking these cookies may impact site functionality.
2. Functionality Cookies
   These cookies enable enhanced features and personalization. They may be set by Bluesound or third-party providers. Disabling them may limit certain website features.
3. Performance Cookies
   These cookies help us measure site performance by tracking visits, traffic sources, and user interactions. All data collected is aggregated and anonymous. Disabling them prevents performance tracking.
4. Advertising Cookies
   These cookies are set by advertising partners to show relevant ads based on your interests. While they don’t store personal information, they identify your browser and device. Disabling them reduces targeted advertising.

How We Use Cookies

• To ensure core website functionality.
• To analyze website performance and traffic.
• To store user preferences for future visits.
• To deliver relevant, personalized advertisements.

Third-Party Cookies

We partner with trusted third parties (e.g., Google Analytics, Facebook Pixel) for analytics and advertising purposes. These partners operate under their own privacy policies.

Your Consent and Control

Bluesound complies with regional privacy laws by providing tailored cookie consent options via our cookie management platform (OneTrust):

• Explicit Consent (GDPR and similar laws): In regions like the EU, you can:
  • Accept All Cookies
  • Customize Preferences
  • Reject Non-Essential Cookies
• Implied Consent (PIPEDA and other jurisdictions): In regions like Canada, continued site use implies consent to cookies, except for sensitive data requiring explicit consent.

You can modify or withdraw your consent anytime through the Cookie Settings link on our website.

Managing Cookies

• Adjust preferences via the Cookie Banner or Cookie Settings.
• Manage cookies through your browser settings to block or delete them.

For more information, visit aboutcookies.org.

Product & Service Data Disclosure (EU Data Act)

In addition to the information set out above regarding how BluOS collects and uses personal information, the following disclosures are provided in accordance with Regulation (EU) 2023/2854 (the “EU Data Act”). These disclosures apply to “connected products” and related services, including Bluesound devices running BluOS.

Types of Data Generated
Your product may generate the following categories of data in the course of normal use:

• Usage logs (e.g., when and how features are used, device telemetry)
• Playback metadata (e.g., track identifiers, elapsed time)
• Error and diagnostic reports
• Firmware version
• Connectivity metadata (e.g., timestamps, device identifiers, IP addresses)

Format and Metadata
Data will be provided in commonly used, machine-readable formats (for example JSON or CSV). Associated metadata such as timestamps, device identifiers, and version numbers will accompany the data to ensure usability.

Estimated Data Volume
Typical data generated by a product is approximately 10 KB to 300 KB depending on use. The actual volume may vary depending on features enabled, duration of use, and network activity.

User Access
You may request access to the data generated by your product free of charge. Data will be provided in a commonly used, machine-readable format, together with metadata.

Third-Party Sharing at Your Request
You may request that we share data generated by your product with a third party of your choice. Such data will be shared in the same machine-readable format. We may only refuse such a request where legally required or if disclosure would cause serious and demonstrable harm to our trade secrets, and in such cases, we will provide a written explanation.

Updates and Changes
If a software or firmware update changes which data your product generates or how that data can be accessed, we will notify you in advance or at the time of the update, explaining the nature of the change.